When the term 360 virtual tour closes the mind of a real estate agent, images of a camera that can be panned around by online buyers come to live. With its introduction to the market, this mode of real marketing gained a lot of popularity among the agents and a few still use it. Although not as clear as a photo they provide viewing angles that no photo can.
A regular photograph can not be as immersive as this is which making it a major advantage. This means that potential buyers using it are able to get a good sense of space from wherever they are viewing from. This is perhaps the main reason agents prefer to use this method.
It helps agents earn credibility with the seller. Some marketing methods are not always employed for the purpose of selling but to earn the agent points with the seller. This marketing ploy can therefore be used to successfully make a great impression.
During a showing, not all potential buyers will look at the virtual tour. However this method improves the chances of a more qualified showing. Therefore those that take time to take the tour, will most like likely to be serious and qualified about the house. This is because they will have an idea of how the property looks like and whether it works for them.
One of the disadvantages is cost, benefits and costs need to be balanced. It might not be too expensive but photography cost of this kind can range from a two digit to a three digit number. There is also the issue of it having less control than a photo.
As much as the ability to zoom and pan in 360 virtual tour serves as an advantage, it can also be a demerit to some point. Distortion is still possible even with the best stitching programs and a layout that is somewhat funky can give the wrong impression to the buyer. All said and done, this method is recommended because it offers a better view than still photos.
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